
The Power Lunch is part of our vision of providing actionable knowledge to improve your social capital and confidently conduct yourself in any face-to-face encounter.

The Taste Consulting / Social Capital business is a result of Mark's experience over the years of helping people develop and understand themselves better. From a variety of experiences - from the early years of accompanying his father to business lunches to his years coaching teams to his small business pursuits - Mark learned that nothing is accomplished without hard work, a determined mind, and a positive attitude.
When you're raised in Hawaii, like Mark was, you learn right away the importance of social graces. Hawaii's culture is a combination of Asian and "mainland" sensibilities, and navigating those the right way is important to getting by.
The missing piece for a lot of people, Mark realized, is how to use one's social skills effectively to turn that into social capital. In other words, how well you conduct yourself in face-to-face interactions to build other kinds of capital, like financial capital or intellectual capital.
Mark's vision is to help people interact with each other more positively. To help people achieve more in life by looking at social interaction in a different light, a better light. In 2008, Mark pulled together a few great people to help with his vision.

Craig has been a partner with Taste Consulting since November 2008. Prior to coming on as a full partner, Craig was an advisor and was also interviewed as one of the business experts in the Power Lunch Training Video.
Craig is also owner of Awasu Design, a web design consultancy based in San Francisco. He co-founded, and is now on the Board of Advisors of, Bolt | Peters User Experience, a research firm based in San Francisco. Clients that Craig has worked with include Wells Fargo, Restoration Hardware, Peoplesoft, Hallmark, Documentum/EMC, Time Warner, Prosper, and others.
Craig has a passion for business facilitation and coaching, grounded in his earlier profession: teaching. Helping people conduct better business lunches allows Craig to bring together four of his favorite topics: coaching, mentoring, lunch, and business (he wrote about these in more detail in his first blog post).